Youtube has announced their current testing of a new feature on the Youtube app called the "EXPLORE TAB".
With their recent efforts on being transparent and communicating to Creators and users of their platform, Youtube has announced their current testing of a new feature on the Youtube app called the "EXPLORE TAB".

Available only for Iphone users for now

Image: Digital Trends
The testing is on-going to only 1% of Iphone Users so there's a big chance that you don't have this feature yet. The Youtube Explore Tab aims at offering viewers with a more diverse set of video recommendations.
Of course, this is in addition to existing features like the Browse and Home features which suggests videos based on your previous activities on Youtube and Viewing History.

Youtube Explore Tab Explained

“Explore is designed to help you be exposed to different kinds of topics, videos or channels that you might not otherwise encounter, but they’re still personalized,” said Tom Leung, Director of Product Management, in a YouTube video. 
This basically means that the Explore Tab is also based on previous viewing behavior and history but suggesting more of related videos.
For example, he explains, a viewer who was watching videos about telescopes might be recommended videos about high-end cameras.
“It’s just going to give you a little more variety,” says Leung.
 What I see here is that the explore tab will help creators get seen even if their video is not trending, which I think is good for creators making amazing content without much exposure. Youtube will still evaluate based on the data of this experiment and will determine whether this rolls out to everyone or not.


The explore tab is a good feature to have and definitely excited to see how this would affect the creator community to which I'm also a part of. Exposure and Viewership are just a few challenges that a smaller creator experiences and I'm happy that Youtube is doing moves that helps creators get seen and viewed. 
What do you guys think of this feature? Do you think it's a good idea? 
Resources:  Image 1: Creator Insider Video ( ) Image 2: Digital Trends ( )

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